{"id":500,"date":"2020-01-07T19:15:28","date_gmt":"2020-01-07T19:15:28","guid":{"rendered":"https:\/\/harryhamburg.com\/?page_id=500"},"modified":"2020-01-09T10:17:40","modified_gmt":"2020-01-09T10:17:40","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/harryhamburg.com\/copywriting\/","title":{"rendered":"Harry Hamburg: leading direct response copywriter focusing on finance and crypto"},"content":{"rendered":"
\"Photo
I usually look something like this, but my hair length varies a lot.<\/figcaption><\/figure>\n

Let\u2019s be honest here.<\/p>\n

The whole point of this page is to try get you to hire me.<\/p>\n

But without knowing anything about you, that\u2019s difficult to do.<\/p>\n

You see, all good copywriting rests on one simple principle: what\u2019s in it for me?<\/p>\n

Or in this case, for you.<\/p>\n

Because, at the end of the day, that\u2019s all anyone wants to know when they\u2019re looking at your promotional material.<\/p>\n

What\u2019s in it for them to keep reading, what\u2019s in it for them to use your products, subscribe to your services or invest in your business?<\/p>\n

Well, that\u2019s where I come in.<\/p>\n

You\u2019ve spent years, or even decades, building your business.<\/p>\n

Meanwhile, for the past eight years, I\u2019ve been sat on my backside \u2013 quite literally \u2013 hammering out words on a keyboard.<\/p>\n

In fact, most of the time I\u2019m not even hammering out words. I\u2019m just researching.<\/p>\n

But there\u2019s a good reason for that. Like I said, copywriting is all about proving to your customer their life will be better with your product or service in it.<\/p>\n

And the only way to do that is to know your product and your customers inside out.<\/p>\n

It\u2019s only then I can show them exactly what\u2019s in it for them to choose you.<\/p>\n

Ah, but I still haven\u2019t really told you why you should choose me, have I?<\/p>\n

Let\u2019s take a look.<\/p>\n

Why you shouldn\u2019t hire me<\/h2>\n

Wait, aren\u2019t I supposed to be trying to convince you why you should<\/em> hire me?<\/p>\n

Well, yes. But as I said in my opening, I\u2019m going to be honest here.<\/p>\n

Plus, doing it this way around lets me introduce you to another important copywriting principle: overcoming objections.<\/p>\n

If you\u2019ve read this far, my \u201clead\u201d has worked. I\u2019ve landed your interest. But you still have no idea if I\u2019m actually the right copywriter for you.<\/p>\n

So let\u2019s take a look at those objections, shall we? So you can rule me out.<\/p>\n

The main reason you won\u2019t want to work with me is because I\u2019m not a jack of all trades.<\/p>\n

I\u2019m a direct response copywriter.<\/p>\n

So I don\u2019t do \u201cbranding\u201d or \u201cawareness\u201d and my writing will never win you any prestigious advertising industry awards.<\/p>\n

What it will do \u2013 if I\u2019m doing my job right \u2013 is make you money.<\/p>\n

And what\u2019s more, the amount of money it makes you will be directly measurable. So you\u2019ll find out pretty fast if I\u2019m any good or not.<\/p>\n

That\u2019s the magic of direct response copywriting.<\/p>\n

I specialise in writing long-copy promotions, email sequences, sales funnels, VSLs and webinar scripts.<\/p>\n

That means I won\u2019t design your website, code your sales funnels or manage your email software for you.<\/p>\n

What I specialise in is writing the words that make all of those things work.<\/p>\n

For example:<\/p>\n